You may be knowing that if you appear on the first page of a Google search, you will be getting more website traffic and the largest market share for the specific search category. This is referred to as Search Engine Optimization or SEO Optimization.
Laganoo SEO will help you to optimize your websites for search engines to boost organic rankings easily.
The Laganoo SEO team will help you by putting more effort than just adding keywords in order to rank higher in Google Search. From competitor ranking analysis to content optimization for SEO, it covers a wide range of activities that are required you to rank high in your desired search categories.
Whether it is a new website or an existing one, Laganoo SEO enables you to stand out from the crowd and outperform the competition in search results.
Now let us see what is SEO, what is the importance of Laganoo SEO, how it helps you to optimize your SEO pages and many more.
What is SEO?
You might have heard many times about SEO when you are thinking of improving your online or digital marketing business. But have you ever thought about what SEO mean? Well, SEO stands for Search Engine Optimization. In simple terms, it is the process of improving your website to increase its visibility when people search for particular products or services related to your business in search engines like Google, Bing, etc.
The better visibility your pages have in search results, the more you can grab people’s attention and attract more prospective and also your existing customers to your business.
The world of SEO is complex and ever-changing, but you can easily understand SEO, even if you have a basic knowledge of SEO, it can make a big difference.
According to Maslow’s hierarchy theory, you can’t achieve your top goal without fulfilling the fundamental needs first.
Rand Fishkin, a founder of MOZ, has explained well the pyramid of SEO.
- Your website has to give accessibility to crawl so that search engines can read your website.
- You need to create compelling content that answers the user’s query.
- You need to optimize your keywords to attract web searchers and search engines.
- You can create a great user experience with the fast loading speed and compelling UX
- Your content has to be share-worthy which earns links, citations, and amplifications.
- Create catchy titles, and proper URLs and give descriptions to draw high CTR in the rankings.
- Create Snippets or Schema markups to stand out in SERPs.
Why Choose Laganoo SEO?
1. Improved Website Visibility:
You can create high-quality content and a fast and responsive website with easy navigation.
2. Higher Engagement Rates:
When you have a mobile-friendly website with easier and more useful content that can be easily readable by your customers, then your visitors would like to stay and spend more time on your website.
3. Boosts Your Credibility:
Highly ranked websites are considered to be trustworthy by search engines.
How Does Laganoo SEO Help In Optimizing Search Engines To Boost Organic Rankings?
Laganoo SEO is a platform that helps to optimize your organic rankings for search engines like Google or Bing. It can be done in the following ways:
- On-Page search engine optimization
- Analysis of traffic and ranking of your website
- Off-Page promotion and SEO reporting
- Delivering the website to the browser
- Website and competition
- An optimizing page for major keywords
- Building backlinks
- Content optimization
How Does Laganoo SEO works?
Search engines such as Google and Bing use bots that crawl through pages on the web, going from site to site, collecting information about the pages and then putting them in an index. It is like a librarian organizing books according to their genre and preferences. Similarly, these bots will go through all the sites based on the keywords that are being searched for and index them so that users can easily find exactly what they are looking for at that time.
Next comes Algorithms. They analyze the pages in the index taking into account various ranking factors or signals that determine the ordering of the pages that should appear in the search results for a given query.
SEO success is also dependent on the user experience. The search bots estimate how well a website or a webpage can give the browsers what they are searching for. You need not have to pay search engines to get higher organic rankings, but if your SEO work is done well, then you can be on the top list. That’s where Laganoo SEO will come to help you.
Like you have learned the periodic table in chemistry, in SEO also you need to understand the periodic table of SEO. It organizes the SEO factors into 6 main categories and weights, each based on its importance to SEO. EX: content quality and keyword research are key factors in content optimization, crawlability and speed are important for site architecture.
The newly updated SEO periodic table contains a list of elements that may be considered toxins which distract you from the best SEO practices. There may be shortcuts or tricks that may guarantee you a high ranking back in the day when search engine methods were not so advanced. They may work even now but for a short time.
Then, you may be having various new niches that deep-dive into the SEO success factors. There are 3 key niches: Local SEO, News/Publishing, and Ecommerce SEO.
The SEO periodic table will help you with the best practices for each of the microniches and can help you succeed in the search result for your small business, blogs, and online store.
The algorithms are designed in such a way that it is surface relevant, page authoritative, and provide users with an effective search experience. Optimizing your site and content with these factors can surely help your pages to rank higher in the search results.
How Does Laganoo SEO Optimize Your Rankings In Search Engines?
Laganoo SEO will help your products/services/website to rank higher in search engines by optimizing the following fields:
a. On-Page SEO:
For better optimization of your SEO, on-page SEO is the first and most important feature you need to take care of. It involves the below aspects:
1. Selection and use of relevant keywords:
Keywords are the most prominent part of on-page SEO. It is not about using as many keywords in your blog post but having a focus on specific keywords that are being searched by many people. If you use long-tail keywords instead of short keywords your website may rank at the top of the list. The keywords that are question-based will be the most successful keywords, in terms of SEO.
2. Content optimization with tags and titles:
When you write an engaging blog that attracts your customers, you have half won the battle of SEO. In addition to the interesting topic that grabs the attention of your potential and regular visitors, you also need to pay attention to the optimization of the content for search.
Your potential customers or readers come to your blog in search of relevant keywords through Google or any other search engine. That’s why it is important to create content that is well SEO optimized and you can attract the traffic of specially interested and engaged readers to your website.
Your content also needs to have proper headline tags and proper titles that capture the eyes of your visitors.
3. Creating and maintaining the website:
It is equally important to create and maintain a website that is if you want to optimize your SEO and also achieve high positioning in search results for the relevant keywords.
4. Design your web page and website :
Design your content page, your website and your web pages such that they can be easily identifiable and also easy to use for everyone.
b. Off-Page SEO:
Once you have optimized your content/webpage/website for on-page SEO, the next thing you need to optimize is your off-page SEO. This is nothing but the actions that we perform outside the website itself, with the goal to improve its ranking in search results, by focusing on the following aspects:
1. External and internal links:
Internal and external links are very important in SEO. If you have written about a topic mentioned in your blog on another blog, e-book, website, or web story, it would be better to give the internal links to that page.
Linking to other pages encourages your readers to explore your website for more information, and keeps them staying longer on your platform. it also helps search engines to find other relevant pages that you need to offer.
To get users to click on a link, tell them briefly where it leads to and what value it will going to add.
You can also use clickable links that are relevant to your niches but are from other sites. This will also help your readers to go through what they are searching for.
2. Backlinks from other websites:
Backlinks also known as inbound links, are links pointing back to your pages from other sites and they send signals to search engines indicating the relevance and quality of your content.
If you are getting links from various sites, it may be one of the milestones for you to achieve SEO.
The quality of the backlinks also matters rather than the quantity. But sometimes, sites with more backlinks rank higher when they are going for them in comparison to the competition.
Sometimes, you will be having just a few backlinks, especially when it is a matter of smaller companies where competition is not that much.
You also need to avoid comment spamming, link buying, guest posting schemes, and link exchanges.
3. Optimizing and getting traffic from social networking:
You can even use your social media to drive more traffic and also tell more about your products/services/website to your customers to enhance your SEO.
c. Mobile Optimization:
Nowadays, people use mobile for many things and also they would love to browse the website through mobile itself.
If your website is not mobile-friendly and if it doesn’t fit into screens of mobile or devices, then visitors will more likely leave your site instantly and you may lose your potential customers. This increases the bounce rate of the website and lowers your ranking. Laganoo SEO will help you to create content for your website, with a proper design that best suits and is adaptable to your mobile device.
Final Views:
Online presence is the key to success for any business and appearing in search is more important in order to generate more leads and to make profits. No matter what business you are in or what products and services you are offering to customers, you need SEO that works as hard as you and your employees.
If you own a website, you must have to optimize it to appear in search results. It has to be noted that 80% of internet users never go beyond the first page of the search engine and only 4% of them browse beyond the second page of Google.
No matter how interesting and functional your site may be, and what you are offering them is of top quality, no one will ever know or see it if you are not on the first pages of search engines. It means that your site does not fulfil its basic purpose, there will be no visitors or new clients and no earnings.
Knowing SEO techniques is one of the most prominent skills that every digital marketer must have to learn.
SEO or search engine optimization is nothing but an adaptation of the site and its content for internal search engines. The goal of SEO is nothing but to increase the overall traffic of your website through organic search. There are several ways to achieve SEO optimization and some of them are choosing target keywords, optimizing your pages with those keywords, writing blogs and creating backlinks.
Once written, SEO texts will appear well-positioned in search engines for many years until some better-optimized texts replace them.
SEO is thus more important for all who are involved in marketing and those who want to reach new clients get attracted to their business. When you optimize your web pages, including your blog posts, it makes your website more visible to people who enter the relevant keywords related to your products and services through search engines like Google or Bing.
Click here to go through the web story about Laganoo SEO.